New Online Video Platform Report from Forrester
uStudio Staff | Press
A recent Forrester Research report says, online video marketing isn’t like marketing with other digital media; marketers need to measure engagement, generate leads, and show a return on investment. The full report, “Market Overview: Online Video Platforms for Sales and Marketing” is a great read for companies getting serious about video marketing, and dives into how online video platforms (OVPs) help marketers integrate and automate video distribution, get granular when determining ROI, and support richer calls to action.
The article, Discover the Next Generation of Video Marketing-Driven OVPs, from onlinevideo.net, discusses the free report download from Forrester. Read the article here: http://www.onlinevideo.net/2015/03/discover-next-generation-video-marketing-driven-ovps/