AUSTIN, Texas--(BUSINESS WIRE)--Business video platform leader uStudio today announced interactive video for Twitter Player Cards, a new way for marketers to connect with followers using live or on-demand video.

With uStudio, businesses can create and share highly tailored experiences around video content, whether promoting or selling a new product or polling followers for opinions. Users embed videos directly into their Twitter streams for instant playback, and followers never have to leave their Twitter feeds to participate in the experience.

Sharing video content with social audiences consistently increases reach and consumption – from real-time engagement to viral sharing. According to Twitter, tweets that incorporate visual elements drive higher user engagement, with videos boosting retweets by more than 25 percent.

uStudio Player Cards provide yet another level of engagement to extend basic Twitter Card functionality and make videos stand out. Interactive and custom themes offer the ability to download associated files such as presentations and reports; participate in polls and surveys; make purchases; and share content across additional social channels.

Unlike other video players that lock users into a set of specific templates, uStudio allows businesses to create one-of-a-kind, HTML5-first experiences without having to learn video player development – the uStudio Player Framework does all of the heavy lifting.

“It's been proven time and time again that adding multimedia elements to social posts dramatically improves engagement,” said Jen Grogono, CEO of uStudio. “Interactive video is especially effective in this regard – providing a more rewarding experience for consumers and more measurable results for businesses. We're excited to offer our interactive Player Cards for Twitter to help increase clicks, retweets and favorites, while driving increased traffic to websites and ultimately revenue to the business.”