Alcon Novartis, the world’s leading eye health care provider, invested in video in an effort to better communicate with doctors, patients, and their own sales staff. As their video library grew, Alcon struggled to meet the compliance requirements of their highly regulated industry and prove ROI to key executives. With uStudio, Alcon was able to gain control and visibility into where video was being published and how it was performing while removing complexity from video publishing workflows.
The analytics in uStudio has helped me forward the strategy for digital overall. We now have video data that we can report back on. That’s something we never had before.
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