Video Analytics Inside Salesforce
uStudio’s video platform integration with Salesforce allows all of your video data to populate directly inside of any lead or contact record or Salesforce’s native analytics dashboards.
This allows marketing, sales and customer service teams to deliver more relevant, customized communications to each and every contact for an overall better experience with your brand.
A FEW OF OUR VIDEO ANALYTICS INTEGRATIONS
A Video Stream Puts Out a Ton of Data. Don’t Miss a Thing.
Learn More about Your Audience. Much More.
A video stream – especially an interactive video — emits more data than any other form of content, allowing you to learn more than ever about your viewers. uStudio collects and stores all of this video data, and our configurable analytics options give you total control over where and how it gets displayed.
Pull video data into your existing analytics package – from Google Analytics to Adobe Analytics (Omniture) to Tableau — or, measure video performance alongside other forms of content inside your CRM, LMS, or MAP.
Video Analytics Integrations Features:
Basic Viewing Data
Track individual video views including who watched, how long they watched, and where they stopped watching.
Interactive Player Data
Equip players with interactive features such as CTAs, live chat, commenting or purchase buttons to gather maximum behavioral data about viewers.
Live Streaming Data
Track interactive video views on your live streams to separate passive viewing from active, deeply engaged viewers.
Mobile Data
Segment video viewers by device and OS so you know how your best customers prefer to consume content.
Channel Data
Collect viewing data by channels and destinations to see when and where your videos perform best.
Social Sharing Data
Track Likes, Comments and Shares across public social media sites or your own internal enterprise chat or collaboration tools.
Technical Data
Never deliver a poor UX. Ensure your player load times and video playback are exceeding customer expectations.
ROI Data
Create detailed reports correlating video data with business objectives to see the return on your content investments.
The video analytics in uStudio has helped me forward the strategy for digital overall.
Global Digital Marketing Manager
