Looking to take your business podcast to the next level? Even with solid consistency and a great podcast content strategy behind you, there are many additional items you can address to easily improve your podcast and help to create a more engaging experience for your employees.
Gestures and body language can be helpful in getting your message across to your audience, and the visual advantage of video allows your emotions to be better represented in your business podcast. uStudio’s private podcast solution enables access to both audio and video podcast content from one convenient place. The application utilizes the same publishing workflow, which now includes a simple toggle to select audio or video distribution. This can ensure that your company is delivering business podcast content in a format that is best suited for the audience and the message.
Adding music to your business podcast can help to make it feel more polished and give your private podcast a distinct brand. If you have a company jingle already in use within your marketing practices, using the same music can help to fully brand your podcast to your business and make it more recognizable to your employees. If not, there are many sites that offer this type of music for purchase including Shutterstock Music and MusicBed.
Including show and episode icons throughout your business podcast can help your content stand out to your employees and attract new listeners. Podcast icons are used to visually communicate the subject of the podcast to your listeners. Including some sort of company branding on your artwork can help your employees associate the podcast with your business.
Colors and Logos
Including custom colors and logos within your podcast application can help to fully represent your business and brand the podcast to your enterprise. Like icons, these visual aspects can help your podcast content stand out and be more memorable and engaging for your employees. Lucky for you, uStudio offers the ability to include company logos and brand colors throughout your business podcast. Read more about our branding capabilities in our blog here.
There are many different types of types of podcast show formats that you can bring into play to keep your listeners on their toes. Using different formats for different shows on your channel can give your employees a wide-range of content to benefit from. You can host solo or get others involved, with either an interview-style or conversational-style podcast format. How can you best bring value to your audience? Are there multiple guest speakers that are knowledgeable about your show topic? Or, are you a key executive aiming to develop a personal relationship with your audience? These are questions that can help you decide which podcast show format to follow.
A great podcast host will take your business podcast to the next level and keep your employees coming back to listen week after week. They are responsible for making sure key messages are getting across all while keeping things fun and engaging. According to Forbes “Woman to Watch” and top-rated podcast host, Ali Brown, tips for being a great podcast host and interviewer include being genuinely interested and excited about the message you are trying to convey. Other characteristics of a successful podcast host include being a great listener and doing your research before each episode. You can read her full interview with uStudio where she shares her insider tips for hosting your own private podcast show in our blog here.
Impactful guest speakers can also take your business podcast to the next level. Potential guest speakers that you might want to feature in your business podcast include your employees, employees or executives from other departments in your company, thought leaders in the industry, key executives in your enterprise, customers, partners, and more. Featuring a wide-range of guests will educate your employees in a wide range of expertise.
Especially when speaking on training or sales enablement material, including external links in your podcast episode description can be a valuable resource for your employees. Many uStudio customers have found success pointing to a slide deck, or other visual aid, to accompany a reference point they make during their podcast episode. Especially if you would like to reference a company asset or resource, this is yet another nice way to tie the podcast application to your business and be of benefit to your employees and other users.
Improving your audio sound can add quality and credibility to your business podcast and will ultimately allow employees to focus on the message you are trying to deliver. But you don’t have to break the bank in order to do so. Emmy-winning Audio Engineer, Reid Mangan, shared his audio essentials and best practices for getting started with high-quality audio our blog here. When recording, it is best to be in a quiet room with plenty of space.
Knowledge sharing opportunities
The encouragement of knowledge sharing opportunities can get your employees excited about your business podcast and can help you to improve your content. Asking for questions or feedback during podcast episodes can help engage your listeners on the training material in which you are sharing. For employees with high listenership or expertise, you may choose to offer them a guest spot on your podcast. Getting front-line employees involved can create a sense of mentorship and help them feel as if their knowledge and expertise is valued in your business.
Live Audio Streaming
Not only are live audio podcasts a much better way to get remote workers ‘dialed in’ to important company meetings and announcements, they encourage water cooler conversations with shared, real-time moments. With uStudio, your mobile workforce can listen to conference calls, company meetings, and live updates by simply tapping our app. If there is a relevant live event in progress, they can listen to it conveniently from anywhere.
If you are still looking for more ways to level up your business podcast, tracking and measuring your podcast usage can help you to improve your content and the way your company communicates. Named-user data can tell you not only who listened to your content, but how. It can also tell you what actions people took as a result of listening. Did an employee share an episode? Download it? If an episode had low engagement or listenership you will find success in exploring why. Correlating this podcast data can help you to rapidly test the best way to deliver a message by varying show and episode format, length and frequency.
If you are looking to take your business podcast to the next level, a consideration of these items, combined with consistency and a strong content plan, will keep your employees coming back to time and time again. If you have any questions or would like to request a personalized demo of uStudio’s private podcasting solution for business, contact us on our website.