Podcast Playlists Enhance the Power of Internal Podcasting
uStudio Staff | Podcasting
Private podcasting uses the same technology and core idea as public-facing podcasting but directs the content internally, rather than broadcasting it for all to consume. While private or internal podcasting is a powerful tool, you can’t always expect employees to navigate the episodes on their own.
Private enterprise podcasts are more efficient when properly organized; playlists and connected features amplify the existing power of internal podcasts. Do not undermine internal podcasts by neglecting playlists and take full advantage of uStudio’s expanded playlist features.
People unfamiliar with the behind-the-scenes of podcasting might not understand why playlists and content organization are so important. Think about how Spotify keeps users listening; podcast playlists ensure a listener continues to hear the content that matches their interests.
Without organization in playlists, employees may struggle to find content they need for their jobs. If a business releases 100 internal episodes per year, that’s a lot of content to dig through. Make it easier on your employees by creating related content and encouraging them to build their own playlists for what’s most important.
Most podcast platforms use the same commonly understood tools, so users don’t need to learn new operations to listen to content. Users seamlessly flow into the internal podcast rather than getting hung up on unfamiliar systems by offering the same standard tools seen on other platforms.
One of the biggest boons of these standard features is that a well-curated playlist offers a theme and notification system, so listeners are never out of the loop. If a sales agent wants to ensure they’re up to date with the sales podcast, they can create a custom playlist and add new episodes as they come out.
Playlists combined with Follow features let listeners pick and choose which topics they care about the most and filter out content they don’t want. An employee interested in company culture and events might save that enterprise podcast on employee engagement but not want to pin a technical support podcast as a favorite, even if they listen to the content sometimes.
It’s nice to learn employees are listening, but there’s more to gain from internal podcasting analytics. Podcast analytics are not only reserved for podcasts with more traditional audiences, as business leaders will want to see that people are listening and which internal podcasts get the most engagement. Analytics show which episodes are most listened to, which ones resonate the best with employees, and which episodes missed the mark.
uStudio offers a suite of podcast analytics, including how long people listen, content ROI, engagement trackers, and what time of day people listen. If you find employees prefer to listen in the morning along with their cup of coffee, that could be the perfect opportunity to make a “Rise and Shine” podcast. However, international companies might see different patterns depending on where most employees live.
Actively tracking what enterprise podcasts are best received lets businesses make more relevant episodes, and improve content over time. Even if listening to private podcasts is required, businesses should want to put out the best content for listeners, as engaged listeners are more likely to retain information while participating in a strong internal culture.
If one platform has nailed natural flowing content, it’s Netflix. Anyone can easily get lost in autoplay, no-movement sessions. Even when you finish a show, the previews for related shows pop up immediately. The same allure of Netflix’s autoplay carries into enterprise podcasting because it saves time moving from podcast episode to episode. Once an episode ends, a listener doesn’t want to stop what they’re doing to find the next piece of content to listen to, and automatic recommendations could veer to a drastically different topic that the user does not want.
A playlist removes the need to manually find the next episode as users can add the next episode to their playlist and listen in release order. The ability to auto-play the next episode means employees can create or find a playlist focusing on one topic and effectively consume it without interruptions.
Internal podcasting can be an incredible tool to connect employees regardless of location, but businesses must leverage the tools accurately to see the strongest results. Podcast playlists are one of the most simple and powerful tools for enterprise podcasting as it makes the content more manageable and approachable for listeners. Autoplay sets up listeners for comfortable listening sessions and ultimate long-term success.
Let us know if you’d like to enable our playlist feature for your organization. Simply email email@example.com and tell us to activate it.
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