Why I Said Yes to uStudio | Molly Beck on the WorkPerfectly Acquisition

Hi there,

I’m Molly Beck, former founder and CEO of WorkPerfectly, and now Head of Marketing here at uStudio. Today, I’m beyond excited to share some big news: WorkPerfectly is now part of uStudio. (Press Release) 

This acquisition has been months in the making, but the relationship between the two companies goes back even further. I first met Jen Grogono, uStudio’s CEO, in 2023 when I reached out about a potential collaboration. We kept in touch, with me sending updates about WorkPerfectly’s growth and customers, and both stayed curious about how we might work together in the future.

Fast-forward to early 2025, I was beginning to explore acquisition options for my startup and my board encouraged me to ask myself some big questions:

• Where could WorkPerfectly have the most impact?
• Who’s building the future of work?
• And what kind of team would I be proud to join?

uStudio quickly became my top choice, and here’s why.

1. The product is a powerhouse

Before I founded WorkPerfectly, I worked at Hearst Corporation, Venmo, Forbes, and more: I’ve seen and used a lot of enterprise software at work. And uStudio stands out. With more than a dozen U.S. patents covering everything from secure streaming to intelligent media delivery, their platform isn’t just best-in-class, it’s the class leader. 

When I started to dream about the value WorkPerfectly’s customers could unlock with uStudio’s full media suite, the acquisition felt like a natural next step. And now, seeing my customers’ excitement over their new possibilities with uStudio, has honestly been one of the most rewarding parts of this transition.

2. The customers speak volumes

High-performing teams don’t just communicate: they execute. And uStudio’s customers know that - they are using our streaming platform to help their people learn faster, sell smarter, and stay connected - i.e. to build a competitive advantage. 

And these customers are the best-in-class, Fortune 1000 global enterprises that any business leader would dream to serve. From Novo Nordisk to KPMG, uStudio’s client list is stacked with blue-chip brands savvy enough to build a streaming network that connects people with media to educate, inform, and connect workforces around the globe. There’s something special about building for the world’s most respected brands that I am so proud to serve.

3. The team is the real deal

Finally, when you build a company, you think a lot about culture. So when it came time to look at joining forces with another entity, a great culture was non-negotiable. What I found at uStudio was a team that leads with clarity and integrity, no drama, no fluff, just people doing excellent work together. From my earliest meetings with the leadership team, I knew this was a place my business could grow and thrive, and I could grow and thrive. 

So when the timing aligned, we dove into diligence. Over a six month period, I met in small groups with uStudio team members across product, technology, and customer success to ensure alignment. I flew to uStudio’s headquarters in Austin last July during their biannual board meeting. Shortly afterward, the board approved the transaction. What a wonderful call that was to get!

And now as uStudio’s Head of Marketing, my focus is shifting to our customers, helping existing and prospective business leaders unlock the future of intelligent corporate streaming and the unparalleled ROI of a fully engaged and aligned workforce. Because whether it’s through mobile apps, embedded experiences, comms channels, or streaming education portals, uStudio is delivering the most comprehensive programmable media platform in the world.

We’re seeing a clear trend where consumer shifts are finding the enterprise: employees increasingly expect to engage with content at work the same way they do outside of work. And I couldn’t be more excited to be part of uStudio as we lead the industry forward.

Onward!

Molly Beck
Head of Marketing, uStudio