Marketing automation integration example
Interscope Records integrated video with its marketing automation to build Selena Gomez’s fan database. The team designed this interactive video player using uStudio’s player builder tools to provide a variety of conversion paths for Selena Gomez fans.
The player features an email subscription form, Facebook and Instagram social sharing options, and eCommerce gateways for ticket purchasing. By integrating video with marketing automation, all of this fan behavior data can flow seamlessly into individual lead records in the database.
A FEW OF OUR MARKETING AUTOMATION INTEGRATIONS
Reach More People. Keep Attention Longer. Convert Leads Faster.
In marketing automation, the name of the game is lead-to-close. Use video for marketing automation at every stage of the lead cycle to extend your reach, attract more leads, increase attention and engagement, and drive more conversions. Using video can help with everything from increasing email open rates, to making your website stickier, to incentivizing customers to just Buy Now! When you integrate video into marketing automation, you get the benefit of video together with robust analytics on each and every lead record. Here are just a few ways that uStudio helps demand gen marketers do more with video inside their marketing automation platforms:
Reach & Capture New Leads:
- Publish interactive, lead-capturing videos across your landing pages and social channels including Facebook, Twitter, LinkedIn, Instagram, and YouTube.
- Create clickable video snippets and index your video metadata for SERPs.
- Use mobile upload features to sponsor UGC contests and campaigns.
- Place gated form completions on select videos.
- Easily swap metadata such as video titles and thumbnails for simple A/B testing.
- Pull audience viewing data directly into lead records in your marketing automation system.
Segment, Score, Nurture & Convert Existing Leads:
- Create animated gifs and video landing pages for your database-nurturing campaigns.
- Set up live, interactive webcasts on a single embed code.
- Gather rich behavioral analytics to help with database segmentation and campaign targeting.
- Tie viewing data to individual lead scoring.
- Integrate CTAs, ecommerce and purchasing gateways in your videos to monetize your audience.
Marketing Automation Integrations Features:
Anywhere Publishing
Reach (and capture!) your audience everywhere. Simply drag and drop trackable, interactive videos to your website, social feeds, landing pages or email campaigns. Publish anywhere in seconds.
Interactive Players
Increase clicks, engagement & conversions by adding forms and CTAs for social sharing, subscriptions, bookings, product trials or purchasing.
Live Webcasting
Place uStudio Live players on your social, promotional and editorial channels with a simple embed code to grab audience share for all your live events and webcasts.
Lead Nurturing
Increase email open rates and conversions. Easily create animated gifs and video landing pages for your database nurturing campaigns.
A/B Testing
Create video versions and easily swap out metadata such as video titles and thumbnails for simple A/B testing.
Search Optimization
Optimize your videos for search engines by adding rich metadata and tags including automatically generated video transcripts.
Mobile-Friendly
Ensure perfect playback on any device with our HTML5-first interactive players.
Analytics & Reporting
Create detailed reports on who’s watching and how. Use audience viewing behavior for added segmentation, profiling and lead scoring.
Customer Testimonial
Keller Williams
Why use video for marketing automation? Chris Heller, CEO of KWRI, advocates video for lead management.
eCommerce Player Example
International CES
Have an upcoming event or conference? The CTA added hotel and event bookings to its CES promotional videos.
Lead & Revenue Player Example
Imagine Dragons
For its new album launch, payment gateways to iTunes, Target, and the online store were integrated into the player.
Campaign Player Example
SXSW
Playfulness and great UX increase time on site and generate leads. uStudio did this with our own SXSW promo player.
[us_testimonial style=”2″ author=”Chris Heller” company=”CEO”]When an agent wakes up every day, one of the main things they’re focused on is finding more buyers and sellers. They’re either looking at ways that they can generate leads or tools they can use to help them do that. Video can be used a lot of different ways from the initial contact, through the close of the transaction, and then forever beyond that. Video helps agents in generating leads because it gives them another vehicle to be able to communicate their value proposition, to connect with that buyer and seller.[/us_testimonial]