Podcasting is not a new avenue, and businesses have been using the medium for years, but internal podcasting specifically for enterprises is a somewhat new concept to many. There is no arguing the power of internal podcasts as it is a highly effective way to communicate with and engage employees, but not every business has the systems in place to start podcasting on their own.
Enterprise podcasts are not aiming for the same goals as publicly broadcast podcasts, which means your internal podcasting platform must cater to your specific needs. uStudio was built to meet these needs and offer features businesses may not have considered yet, such as video podcasts with the professional support any business needs to navigate the path forward.
The Essentials for Enterprise Podcasts
Every podcasting service, whether for internal or external consumption, must have a few essential features. These features are often considered non-negotiable and any worthwhile podcasting platform will have them, but the best of the best will have additional benefits and options including content hosting, local platform support, analytics, and connections to major podcasting platforms. You cannot have an audio or video podcast without a central place to house everything; uStudio found the best way to centralize creation and access was to create an app for desktop and mobile. Creators can upload content to the platform, video or audio, so users can use the same app to listen to the content.
Having uStudio handle the hosting and app access also plays into another essential feature for internal podcasting: security. The idea of enterprise podcasting is that only people within the enterprise will have access, and maintaining those internal bubbles requires security and authentication. The secure uStudio servers and multi-layer security protections throughout the backend and app ensure that only the correct audience views internal content without compromising function or accessibility for users. These essential features are never something businesses have to worry about because they form the backbone of uStudio and allow the platform to offer even more.
Video Podcasts and Live Content on One Internal Podcast Platform
Podcasting is often more than simply listening to an audio track, and businesses are taking advantage of new methods to reach employees. Video podcasts offer a more profound way to connect with people, since emotion and intent are communicated even more strongly visually than in audio—and both are more powerful than written communication—bringing the listener further into the episode and increasing engagement. Enterprise podcasts that take advantage of video content are actively pushing away the impersonal business face and connecting with people on a more human level. Video podcasting requires more work and consideration than audio-only podcasts, but the human connection it provides cannot be overlooked.
Live podcasts are another way to bring people together as these appointment-based podcasts create an event that everyone participates in at once. Even though the listeners are remote, and the broadcaster cannot see the audience, creating a live podcast adds a limited-time group excitement, making listeners more tuned-in and fostering a sense of community. The live content is also not lost forever—the same audio can be uploaded as a standard podcast so listeners can catch up later.
Your Custom Path Forward
One of the most prominent features uStudio is proud to offer is the customized path of progress that works in tandem with guided services to ensure content creators are never left to fend for themselves. Not only can a business customize its content, visual design, logo, and colors, but adding those customizations is a fast and easy process. Companies do not have to spend hours or days fighting with an interface to get branding lined up, so a brand has its recognizable features correctly on display from day one.
The path of creating content, public or internal, can be like navigating in the dark without analytics and support. uStudio has a robust analytics dashboard that looks at all content to help businesses determine what works and what doesn’t. Organizations do not have to guess which episodes were most consumed or fell flat as the dashboard will lay out every analysis.
uStudio prides itself on being an enterprise-first internal podcast platform, and on top of our features, we also offer guided support to address unique issues as they arise and open education so no one is left in the dark. No organization is ever on its own with uStudio, and our extensive archive of knowledge is always accessible. Contact us today to learn more about how uStudio can help your organization make the best internal content possible.