uStudio is pleased to announce that it has partnered with R/GA, the world’s most award-winning integrated marketing services agency, to bring our cutting-edge video platform to R/GA clients seeking to transform the use of video inside their marketing organizations.
As part of R/GA’s Software Platform Lab, uStudio will have the opportunity to provide the world’s leading brands with a range of video management and distribution solutions to help them create marketing and sales velocity and increase video ROI.
According to MarketingProfs, 81 percent of senior marketing executives now use online video content in their marketing programs, and according to eMarketer, 51.9% of marketers claimed that a content strategy built on video has among the best ROI. With the overall usage of video growing rapidly, along with the expectation that video will deliver a high ROI, the technology used to manage all this video is as much of a strategic decision, if not more so, than the content itself.
When we spoke with Isabel Kantor, director of R/GA’s Software Platform Lab, she explained the reason for partnering with an enterprise video platform company like uStudio, “Video software today is about more than just processing and playing video. We work with clients such as Nike, MasterCard and L’Oreal, and video has become a highly strategic tool for many of these brands. Our clients need a complete video management solution to be able to communicate their stories internally and externally with the highest impact. In uStudio’s enterprise video platform, we saw a solution that was adaptable enough to support a diverse and growing range of use cases within the brands we service. uStudio is the type of strategic technology that can meet the needs of our video savvy clients, and that is why we selected them to be a part of our roster of video platform partners.”
Originally founded in 1977 as a leading-edge film and video production shop, R/GA is unique in the agency world in that it has video in its DNA. This leads R/GA to appreciate better than most both the technical complexities of managing video and strategic opportunities video offers over other mediums. Because video is rapidly becoming the centerpiece of many companies’ digital marketing strategies, the uStudio partnership will have the opportunity to further R/GA’s ability to bring cutting-edge video solutions—from video asset management, to web and OTT publishing and analytics – to R/GA’s clients.