The Top 10 Predictions for Video in 2016
uStudio | Data & Analytics, Interactive Video, Live Video, News & Events, Video Platform
uStudio | Data & Analytics, Interactive Video, Live Video, News & Events, Video Platform
As we close the book on 2015, it’s easy to predict video will see dramatic increases in importance in 2016. Not just for consumers, who can stream and create video on the go with the click of a button—but also for businesses incorporating video into every aspect of their strategy, from training and sales to service and support. In 2016, video will provide a more dynamic, interactive platform for engagement that drives revenue and impacts the bottom line.
“Video is at the top of the list for businesses investing in content strategies for 2016,” said Jen Grogono, CEO of uStudio. “Today, innovative leaders recognize that it’s not just about creating new videos and feeding the content pipeline. It’s about how your audiences interact and engage with that content. How do you create a richer experience? How do you gain better and more valuable data? Is video solving real business needs -- driving more transactions or creating deeper customer intimacy? 2016 is where video meets real business value.”
So without further ado, here are our top ten video industry predictions for 2016:
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